There is so much out there to read. I don’t have time for it all and I especially don’t have time to sort through and find those things which are actually worth reading. On top of that, I’ve only been into SEO for the past year and a half meaning there are 15 plus years to catch up on (This obviously diminishes to some degree as information is outdated).
How have I solved this? Two ways:
I let those who do have the time to sift decide what I should read. I follow a number of industry experts, companies, and consistent bloggers who produce quality content to read. If you want to know, here are the top 5 people I regularly follow:
- John Doherty – @dohertyjf
- Inbound.org – @inboundorg
- Jon Cooper – @pointblankseo
- Danny Sullivan – @dannysullivan
- Elisabeth Osmeloski – @elisabethos
Sometimes, after I’ve read through everything recent in my Twitter feed and nothing else appears too enticing I need to get creative in finding more to read. What I’ve gotten into the habit of doing is very similar in principle to the above; the idea being, if someone links to it it must be important. How do I find that out? I have a hefty list of sites I’ve found to be of good quality and basically I scrape all of the blog post URLs from these sites, measure the number of links pointing at them, then I simply begin at the top reading the most popular articles and posts. (I use IMSimpler, a tool similar to Scrapebox, to pull the URLs and Majestic SEO’s tools to count backlinks.
Just a short one today, but if you enjoyed reading, follow me on Twitter: @kingstonjeffrey